Experiential Engineering

Date:     Wednesday 16 Feb 2011
Time:     18:30 – Tea 6:00pm for 6:30 start, please book to help us to plan the catering
Speaker:     Paul Jennings – IDL www2.warwick.ac.uk/fac/sci/wmg/research/experiential/
Location:     IDL; Warwick University


For future products to be most successful, they need to be optimised to suit the subjective and emotional responses of their users. However capturing, understanding and converting people�s thoughts into a form that is useful for designers and manufacturers is a significant research challenge.
WMG’s Experiential Engineering team is taking on this challenge: they are a group of researchers who cross traditional academic boundaries, with expertise in engineering, design, physics, health and psychology.

This talk will introduce the work of the team, using their work on “vehicle sound” to illustrate some principles, including novel target setting and prediction techniques for sound evaluations, and new methods for performing subjective evaluations using an interactive vehicle sound and vibration simulator. Emphasis will be given to IT tools and techniques.
However it will also explain how these research outputs have benefits in areas as diverse as the reduction of carbon emissions from vehicles ( linking to the team’s separate research on hybrid and electric vehicles ), and better healthcare environments for patients and clinicians.

Barry Evans has done us proud again, his report is available at http://www.oakdust.com/experiential_engineering.htm

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